About Me

I’m a multimedia storyteller with a background in culture journalism, global brand creative direction, and insights research & strategy. My work bridges editorial, visual, and analytical disciplines to convey shifts in human behavior.

You’ll usually find me at the intersection of aesthetics, identity, and commerce, turning trends and narratives into meaningful, usable insights. I am fascinated with how visual and verbal storytelling influence perception, the combination of historical context and forward-looking analysis, and opportunities to shape the future of industries.